https://www.danielle-kingberg.work/about-me daily 1.0 2023-07-10 https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/f2282b1d-88d6-45dd-b4e1-b809bd35cc27/638145957489766630.jpg About Me Nice to meet you! I’m Danielle, a UX professional with a passion for creating a more accessible and sustainable future. I enjoy helping ventures create data-driven user experiences. https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/1649273025970-VTVIDAW852MCTJ9XC41N/Kazani%2Bhero.jpg About Me https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/1649273133449-TRY4KV9JEGNNB2I9NGWQ/rodomodel22.jpg About Me https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/1649273203709-4XAYIQP7V62SVL3LSDL4/the%2Bmet%2Bimage.jpg About Me https://www.danielle-kingberg.work/case-studies daily 0.75 2022-11-16 https://www.danielle-kingberg.work/case-studies/web-analytics-for-kazani monthly 0.5 2022-04-06 https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/25733930-cacc-4e0e-9bcc-6813451a8e7c/Kazani%27s+website Work - Using web analytics to improve the user experience and increase revenue - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/35a0a8ac-b0c5-4463-8bbd-f9a0d892a01a/Recommended+blogs+section Work - Using web analytics to improve the user experience and increase revenue Figure 4: Related blogs section https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/08a45889-68cf-4cdd-bec9-c9cbd7c2893b/Screen+Shot+2021-12-19+at+7.14.27+PM.png Work - Using web analytics to improve the user experience and increase revenue - Make it stand out Figure 3: Leave a comment section on blog https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/38c7ccf2-794a-4e89-9421-35e92e0b0adc/Screen+Shot+2021-12-20+at+10.51.44+AM.png Work - Using web analytics to improve the user experience and increase revenue - Make it stand out Figure 1: Landing page data https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/8a4b70f8-b556-40a0-af67-0c0a3161bbc1/Screen+Shot+2021-12-20+at+10.54.58+AM.png Work - Using web analytics to improve the user experience and increase revenue - Make it stand out Figure 2: Behavior flow from homepage https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/71ebc08b-abfd-4fb9-aa0d-ac5cb60c5031/Screen+Shot+2021-12-20+at+12.12.51+PM.png Work - Using web analytics to improve the user experience and increase revenue - Make it stand out Figure 7: Behavior flow from October 2021 https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/59dccdf4-0f45-484a-894e-f16205ced707/Heatmap+of+Kazani%27s+homepage Work - Using web analytics to improve the user experience and increase revenue - Make it stand out Figure 5: Heatmap of Kazani’s homepage on Desktop https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/6bee9392-2d28-4dc8-a737-219f67b26561/Screen+Shot+2021-12-20+at+12.25.06+PM.png Work - Using web analytics to improve the user experience and increase revenue - Make it stand out Figure 6: Kazani’s current homepage https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/68a7b94c-8ea7-4890-bbc0-a0a237fe0eb1/Screen+Shot+2021-12-20+at+12.31.49+PM.png Work - Using web analytics to improve the user experience and increase revenue - Make it stand out Figure 8: Recommended hero image and interactions for Kazani’s homepage https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/03e4cea1-86b0-4ed0-9743-b16ea013fb7e/Screen+Shot+2022-03-22+at+11.24.50+PM.png Work - Using web analytics to improve the user experience and increase revenue - Make it stand out Figure 12: Search results from google searching “Kazani” https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/9d65ff56-befa-492c-955e-db1fd4dd5b9e/key+word+search+terms Work - Using web analytics to improve the user experience and increase revenue - Make it stand out Figure 10: Key word search term analysis https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/6fd4d407-c61d-4d19-9219-d887e724dbb7/Screen+Shot+2022-03-22+at+5.54.24+PM.png Work - Using web analytics to improve the user experience and increase revenue - Make it stand out Figure 9: SEO keyword audit https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/630f74e5-83f8-4b6b-a8da-7f66d8a5b9f4/Screen+Shot+2022-03-22+at+11.28.20+PM.jpg Work - Using web analytics to improve the user experience and increase revenue - Make it stand out Figure 11: Search results from google searching “Briogeo” https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/2c2d19b5-5163-4cdd-b852-5529706b5d94/Recommended+Kazani+product+description Work - Using web analytics to improve the user experience and increase revenue - Make it stand out Figure 13: Recommended product description https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/5de36565-1942-47c7-85d8-4d8c1f0ee422/Screen+Shot+2021-12-20+at+12.43.56+PM.png Work - Using web analytics to improve the user experience and increase revenue - Client quote: This is exactly the information I needed! I’m going back to my web developer and applying all of these things mentioned. — Selmin Karatas, Co-Founder of Kazani https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/616c224b-b668-4e53-815a-69146c3307d7/Screen+Shot+2022-11-09+at+11.30.35+AM.png https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/f71df4cf-7093-4a76-88dc-31f9e32c317a/Screenshot+2022-11-16+at+10.03.42+AM.png https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/86e56ebf-1549-481d-9dd4-800e2b09a1da/Screenshot+2022-11-16+at+9.53.36+AM.png https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/b94581f3-e39a-49a4-b06c-42c868fcb16b/Screen+Shot+2022-11-09+at+11.32.23+AM.png https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/1640013802273-OKI58HE4RE9E688VS6XX/Screen%2BShot%2B2021-12-20%2Bat%2B10.22.49%2BAM.jpg Work - Using web analytics to improve the user experience and increase revenue https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/1640014192742-Y2JJTJN3LYG4W1GEQIZ5/Screen+Shot+2021-12-20+at+10.29.47+AM.png Work - Using web analytics to improve the user experience and increase revenue https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/1640014717530-2C0QKBXTMUSUUVHXQ702/Screen+Shot+2021-12-20+at+10.38.19+AM.png Work - Using web analytics to improve the user experience and increase revenue https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/1640014824503-QT449TQNW5PQMSK7EK7D/Screen+Shot+2021-12-20+at+10.40.12+AM.png Work - Using web analytics to improve the user experience and increase revenue https://www.danielle-kingberg.work/case-studies/eye-tracking-at-the-met monthly 0.5 2022-04-06 https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/6081d46b-9042-4943-b2a6-48a1d5bffb5d/Screen+Shot+2022-03-21+at+12.02.11+PM.png Work - Using eye-tracking to improve the user experience for buying online tickets to a museum - Make it stand out The Met’s Website: https://www.metmuseum.org/ https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/869366b3-bde7-4237-b868-f822d9e9c023/Screen+Shot+2022-03-17+at+4.18.04+PM.png Work - Using eye-tracking to improve the user experience for buying online tickets to a museum - Make it stand out The Met’s “Plan your visit” page https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/0b59a5c0-a755-4aa6-9550-6f750093fa0f/Screen+Shot+2021-12-20+at+8.03.08+PM.png Work - Using eye-tracking to improve the user experience for buying online tickets to a museum https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/5d925968-aad3-470d-8704-07c712c3ae0e/Screen+Shot+2021-12-20+at+5.52.55+PM.png Work - Using eye-tracking to improve the user experience for buying online tickets to a museum - Make it stand out Figure 1: Participant’s area of study https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/45e713d4-8ce4-4658-86b1-0ffcf17be33b/A%2B+score Work - Using eye-tracking to improve the user experience for buying online tickets to a museum - The Met has a very user friendly site Based on research, a System Usability Score (SUS) above a 68 is considered above average. The Met’s website scored 84.4, which is 96.9% higher than most websites. https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/1640040237583-IHV7JSQZRYDN3EKDV4IW/Screen+Shot+2021-12-20+at+5.41.49+PM.png Work - Using eye-tracking to improve the user experience for buying online tickets to a museum - Where users look first This heatmap confirms that users are drawn to the video images of the site along with the vaccination alert text beneath the navigation bar and of course, the options on the navigation bar. https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/dc233a44-79cc-4220-afa8-ad0897950f41/Screen+Shot+2022-03-21+at+12.42.50+PM.png Work - Using eye-tracking to improve the user experience for buying online tickets to a museum - Once ticket option is identified, steps to purchase are clear Most users feel that the steps to purchase a ticket are clear. Our TOI for ticket completion indicated participants take 1.26 minutes on average to complete the online ticketing form. https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/1640040456615-LV1SUX7KMZB3E3XEZYSN/Screen+Shot+2021-12-20+at+5.47.11+PM.png Work - Using eye-tracking to improve the user experience for buying online tickets to a museum - Navigation preference is varied When users have a specific task in mind, 100% prefer using top navigation to take action. However, when exploring a page without specific a purpose, 60% scroll down on the homepage. https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/74b9b3bb-047d-4d5b-87ad-3d41623850e7/Screen+Shot+2022-03-21+at+12.50.32+PM.png Work - Using eye-tracking to improve the user experience for buying online tickets to a museum - Users click the closest button All users clicked ‘Plan Your Visit’ first, 90% clicked ‘Buy Ticket’ within the Plan Your Visit page. This tells us that users prefer to use buttons in closest proximity to their spot on a page. https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/1640191124661-HQULNSUDS9PNSNW1ZKLM/Hnet-image.gif Work - Using eye-tracking to improve the user experience for buying online tickets to a museum - 4 improvements identified We identified confusion on ticket locations, Plan Your Visit vs. Buy Ticket pages, ticket categories, and navigation to main page from the Interactive Map and Shop. Click to view larger reel. https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/2a81c810-7c56-4e90-8bed-ee29471a3998/Screen+Shot+2022-03-21+at+2.27.35+PM.png Work - Using eye-tracking to improve the user experience for buying online tickets to a museum - Make it stand out Figure 2: The the button back to the Met’s homepage from the Shop page. https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/ddfb81b1-31fb-47ff-92a1-5aaaf9dea393/Navigating+back+to+main+met+page+issues Work - Using eye-tracking to improve the user experience for buying online tickets to a museum - Make it stand out Figure 1: Video of user experiencing difficulty when attempting to go back to the main site from the map or shop pages. https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/0e232efc-f37b-470a-9948-47ef18894b1d/return+to+met+button Work - Using eye-tracking to improve the user experience for buying online tickets to a museum - Make it stand out Figure 3: Recommended text to return to the Met Homepage https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/243c4898-de33-4ce8-80e1-7ea0d9ea3d29/plan+your+visit+gif Work - Using eye-tracking to improve the user experience for buying online tickets to a museum - Make it stand out Figure 4: Video of user determining whether to select “Buy Ticket” vs. interact with the “Plan your visit” page https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/737dd54f-bada-4be8-95a0-c9f3f2e995e3/Screen+Shot+2022-03-21+at+1.38.33+PM.png Work - Using eye-tracking to improve the user experience for buying online tickets to a museum - Make it stand out Figure 5: Content from Plan Your Visit onto Ticketing page as a sticky element https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/fc010344-bf2e-4073-96f2-e4b241e40638/Screen+Shot+2022-03-21+at+1.52.39+PM.png Work - Using eye-tracking to improve the user experience for buying online tickets to a museum - Make it stand out Figure 6: Recommended CTA change to Buy tickets https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/d0501a37-f5bc-41d9-93ad-6bc617d1f1d9/ezgif.com-gif-maker.gif Work - Using eye-tracking to improve the user experience for buying online tickets to a museum - Make it stand out Figure 7: Video of user experiencing difficulty when attempting to access additional ticket category information https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/3a8cc85b-1ed7-43fd-98cc-cb18f33cab69/Screen+Shot+2021-12-20+at+6.55.15+PM.png Work - Using eye-tracking to improve the user experience for buying online tickets to a museum - Make it stand out Figure 8: Recommended ticket option https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/ca04d8c4-3346-4b0f-9b63-8ba911dc5ca7/ezgif.com-gif-maker+%281%29.gif Work - Using eye-tracking to improve the user experience for buying online tickets to a museum - Make it stand out Figure 9: Video of users experiencing difficulty when selecting the ticket location https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/92734a76-bd4e-4cfc-b63b-ff84d6bb7aa7/Screen+Shot+2022-03-21+at+1.19.06+PM.png Work - Using eye-tracking to improve the user experience for buying online tickets to a museum - Make it stand out Figure 10: Recommended dropdown menu options under “Exhibitions and Events” https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/6e1a3a1e-3d1c-4deb-9419-7a1adc79825c/eye+tracker+location+gif.gif Work - Using eye-tracking to improve the user experience for buying online tickets to a museum - Make it stand out Figure 11: Recommended approach to add exhibit icons for selecting the Location section in the ticketing process https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/12bd3867-62c1-4f0d-8ccc-d8f3e49608e8/info682-gallery-view.png Work - Using eye-tracking to improve the user experience for buying online tickets to a museum - I think this is great! The information about Plan your Visit and Buy Your Ticket pages was really interesting! — Tabia Smith, Product Designer for the Met https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/06b1495b-fbc6-4437-9896-8e9546fe5385/Screen+Shot+2022-03-25+at+11.29.51+PM.jpg Work - Using eye-tracking to improve the user experience for buying online tickets to a museum - Make it stand out Figure 12: Ticketing page prior to Jan 1, 2022 https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/f3eab00c-dd8e-4e8b-8a7e-cacae39dba21/Screen+Shot+2022-03-25+at+11.30.14+PM.jpg Work - Using eye-tracking to improve the user experience for buying online tickets to a museum - Make it stand out Figure 13: Ticketing page post Jan 1, 2022 https://www.danielle-kingberg.work/case-studies/usability-evaluation-for-archivists-round-table monthly 0.5 2022-04-06 https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/8bcac029-bc8f-422d-a73e-15a53ad17178/Macbook+Pro+2021+-+Silver.jpg Work - How to improve a website’s navigation through usability evaluation - Make it stand out A.R.T.’s website: https://www.nycarchivists.org/ https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/5b30dcf2-d1b2-4dd1-b8af-2b1c31bb7437/Zoom+meeting+with+ART Work - How to improve a website’s navigation through usability evaluation - Make it stand out Zoom meeting with the client https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/27c269c9-b4cf-488c-b35e-a740409ab1de/Screen+Shot+2020-12-06+at+3.12.56+PM.png Work - How to improve a website’s navigation through usability evaluation - Make it stand out Categorized feedback to surface trends in Miro https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/3a2c5eba-77ae-4723-9ae6-b1477f467465/Screen+Shot+2022-03-23+at+1.18.08+AM.png Work - How to improve a website’s navigation through usability evaluation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/bf988323-b946-4ada-b8b9-795770acbec8/Repeated+information+for+ART Work - How to improve a website’s navigation through usability evaluation - Make it stand out Figure 1: Repeated information for ‘Metropolitan Archivist: Call for Submissions Open’ on the homepage (left) and the actual page (right) https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/51710d24-b3d6-4755-9c81-f3272f78354e/Recommended+homepage+layout+-+ART Work - How to improve a website’s navigation through usability evaluation - Make it stand out Figure 2: Recommended homepage layout with: Grouped and prioritized content (1), a column added (2), and updated home tab as the logo(3) https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/a442071b-feb7-4717-bc24-bd1af4d9704b/Screen+Shot+2022-03-23+at+3.58.32+PM.png Work - How to improve a website’s navigation through usability evaluation - Make it stand out Figure 3: Recommended mobile experience with: ‘Home’ icon (1), ‘Search’ icon (2) , and Navigation Menu icon (3) https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/23ad641a-e77d-4b59-bca0-e6c7d569c898/Screen+Shot+2020-11-26+at+4.07.09+PM.png Work - How to improve a website’s navigation through usability evaluation - Make it stand out Figure 4: Current search experience for the word, “Princeton” https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/3f7508a4-e1e1-4eb4-953e-64ae8843b376/Screen+Shot+2022-03-23+at+4.12.38+PM.png Work - How to improve a website’s navigation through usability evaluation - Make it stand out Figure 5: Recommended CTA change to Buy tickets https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/1dc9c9eb-49b3-4884-ae3e-9b77249c675a/Screenshot+2022-11-16+at+10.55.59+AM.png https://www.danielle-kingberg.work/case-studies/data-vis-a-post-truth-world monthly 0.5 2022-04-06 https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/4432a5e8-be7b-4f51-83e7-3c283d7e7037/Hover+over+text+over+data+visual Work - How to visualize the impact of fake news - Make it stand out Figure 7: Hover over text for data visual https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/72b6b283-0d88-44ef-940b-e4f74e89aa14/Screen+Shot+2022-03-23+at+11.29.29+PM.png Work - How to visualize the impact of fake news - Make it stand out Figure 6: Tooltip editor for hover over text https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/b75ca954-e08f-4b9d-ba38-e63d00bdae54/Kaggle+filter+options Work - How to visualize the impact of fake news - Make it stand out Figure 1: Kaggle filter options https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/18e2ca27-93aa-42c1-8327-d7cdfefc37d4/How+to+access+%E2%80%9CSplit+into+several+columns%E2%80%A6%E2%80%9D Work - How to visualize the impact of fake news - Make it stand out Figure 2: How to access “Split into several columns…” https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/b87cd28e-2384-41c0-959f-43af0f00039d/Screen+Shot+2022-03-23+at+11.21.39+PM.jpg Work - How to visualize the impact of fake news - Make it stand out Figure 5: How you get to “Text filter” https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/34b7c3dc-ae8d-4e4c-90c6-5598c9d3e961/%E2%80%9CText+Facet%E2%80%9D+results Work - How to visualize the impact of fake news - Make it stand out Figure 4: “Text Facet” results https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/dce76f58-8668-488e-959f-62106b965e35/How+you+get+to+%E2%80%9CText+Facet%E2%80%9D Work - How to visualize the impact of fake news - Make it stand out Figure 3: How you get to “Text Facet” https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/1648087156845-CTOGMHBJEP22AYW3B605/Screen+Shot+2021-06-22+at+12.37.19+AM.png Work - How to visualize the impact of fake news - Make it stand out Figure 8: Screenshot of the dashboard in Tableau https://www.danielle-kingberg.work/case-studies/prototyping-rodo monthly 0.5 2022-04-06 https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/f9fdf843-e663-4dfe-98e9-00755a9fe532/Screen+Shot+2022-03-24+at+6.24.29+PM.png Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/a8635bad-c9b8-4093-9f5d-4bf14453682a/Screen+Shot+2022-03-24+at+6.18.52+PM.png Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/c7b1ca55-e288-4578-ae09-cac3cc9e795d/Screen+Shot+2022-03-24+at+9.43.41+PM.jpg Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/ef2b4288-665e-4909-9cce-c3dcc774f0e7/Business+model+stats-+Jun+%281%29.png Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Figure 1: Survey findings https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/1bc13b50-4b44-4f81-beb1-c3287c6fcae4/What+concerned+users+about+Rodo Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Figure 2: What concerned users about Rodo https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/a8cd9d1f-f6f4-4bfc-998c-094dce7697ba/Things+that+users+liked+about+Rodo Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Figure 3: What users liked about Rodo https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/8c7ffb9c-130e-4e53-8615-16155931ff47/new+ideas+for+Rodo Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Figure 4: Ideas users had to further shape the prototype https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/46f27aab-8a2f-4f12-b976-2dba30848528/Screen+Shot+2022-03-24+at+11.31.03+PM.png Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Figure 5: Recommended hero image and interactions for Kazani’s homepage https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/2d8119b5-c041-4ee0-ab45-7999d8360454/17.png Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Figure 12: To give users more examples of when to use Rodo https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/88a0dc07-fbcf-4420-8564-8ec7824547b5/Emotion+edit+view.png Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Figure 21: The view to edit emotion tags in a diary entry https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/33a027d7-10ca-497f-9d11-1b40ee42f3c8/Closed+packaging.jpg Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Figure 8: Closed package https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/3e0aab56-fb57-4edd-aed5-64d94d1a149d/16.png Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Figure 11: To help users envision when to use Rodo https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/2c79e902-93ec-42e7-85fa-8b6f4dd747c8/Emotion+edit+view.png Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Figure 22: How users can focus on one emotion in their entry https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/34e360ff-ab90-4a2b-ade0-107cdc3329ad/rodomodel20.jpg Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Figure 6: Frontview of Rodo https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/28cf3d5a-23a8-45c4-b11b-755e00514206/Group+7091.png Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Figure 23: Sample notification prompt to encourage daily app use. https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/c28f14a4-a7b8-4041-b75d-7fe22f330f3d/21.png Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Figure 15: How to upkeep Rodo https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/0716947e-c515-4f8e-83f2-651f6b4f1123/15.png Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Figure 10: How users initiate the mobile account setup https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/d9d090d5-b7ce-45cc-9d89-1a43f90626c8/20.png Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Figure 13: To show what users can do once an entry is created by talking to Rodo https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/7fec60d6-16fd-4e8d-a1a9-0cb27739226e/Home-1.png Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Figure 19: Summary view of entries https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/7e246166-7531-4119-bcf5-9ce2e48acfcc/13.png Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Figure 9: How users initiate the mobile experience https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/a4e085a8-f8cc-46b3-9ee0-708d7aa41412/Screen+Shot+2021-11-21+at+8.46+1.jpg Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Figure 7: Opened package https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/385f33d4-a4c3-40dc-8a92-3d4944b316e7/19.png Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Figure 14: How to keep Rodo energized https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/ae4aec97-644b-4af2-a9c4-bb70a66dadd6/Setup-5.png Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Figure 18: 2-step authentication https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/7d21d19f-3ec4-4980-8f64-e59b78f5abda/Setup-2.png Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Figure 17: Security measures to connect the device to the user’s account https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/16764c5b-d6b6-4fc7-805c-c8653b51f4e0/Entry+view.png Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Figure 16: Emotion analyzed entry https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/72d2c548-b2af-4eda-ae23-0470fd38f9c5/Home.png Work - How to design a solution for improving mental wellness using generative research methods - Make it stand out Figure 20: The options to create a new entry once users click the Rodo icon https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/1648167417478-EQH9RN7S17YKONRRC30B/Concept%2BValidation-1-Jamie.jpg Work - How to design a solution for improving mental wellness using generative research methods https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/1648168168223-H1ETYMP5XYLPBBDZ6488/pie+chart+%282%29.jpg Work - How to design a solution for improving mental wellness using generative research methods https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/1648168745876-GE6QK6TARXWX98JR1KMY/IMG_1057.jpg Work - How to design a solution for improving mental wellness using generative research methods https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/1648169216446-CLBCGA1YY7XSMY8QMA7P/Screen+Shot+2022-03-24+at+8.46.38+PM.png Work - How to design a solution for improving mental wellness using generative research methods https://www.danielle-kingberg.work/case-studies/building-ux-capacity monthly 0.5 2022-11-10 https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/7ac00467-bf20-4853-ba97-9a9d431f5bf3/Screen+Shot+2022-11-09+at+11.59.33+AM.png Work - Building User Experience Capacity in Museums - Make it stand out UX Capacity-Building is a three-stage process in which (1) the conditions of an organization drive the selection of (2) capacity-building strategies, which lead to (3) outcomes at the individual, organizational, and product levels. https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/75716ec1-2603-424b-a43a-7621bc13e84e/Screen+Shot+2022-11-09+at+12.08.16+PM.png Work - Building User Experience Capacity in Museums - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/c6f482db-1828-4188-b03a-7d43e46854b3/Screen+Shot+2022-11-09+at+2.29.06+PM.png Work - Building User Experience Capacity in Museums https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/103b6bf3-5cea-4a9d-b357-6110495fe141/Screen+Shot+2022-11-09+at+4.55.36+PM.png Work - Building User Experience Capacity in Museums - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/fac2fc85-f149-4a13-932e-a67f610d20aa/Screen+Shot+2022-11-09+at+4.46.53+PM.png Work - Building User Experience Capacity in Museums - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/e0112aa5-c300-4cf9-bcdc-cdf5552e3856/Screen+Shot+2022-11-09+at+4.55.26+PM.png Work - Building User Experience Capacity in Museums - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.danielle-kingberg.work/case-studies/audience-evaluation-at-the-brooklyn-museum monthly 0.5 2022-11-16 https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/8fc2ceda-dfc0-4fe2-82b1-3bc89b1e5606/claude+monet.jpg Work - How to improve an art exhibit through audience evaluation - Make it stand out Claude Monet (French, 1840–1926). The Doge’s Palace, 1908. Oil on canvas, 32 × 39 in. (81.3 × 99.1 cm). Brooklyn Museum; Gift of A. Augustus Healy, 20.634. (Photo: Brooklyn Museum) https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/7178c548-9c12-4b41-bd82-75a61ecfbde5/monet+to+marisot+exhibit.jpeg Work - How to improve an art exhibit through audience evaluation - Make it stand out The Brooklyn Museum’s Monet to Morisot Exhibition https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/6cc76529-b5d7-426a-a5b1-9f4a0a3cc190/Screen+Shot+2022-04-29+at+8.24.27+AM.png Work - How to improve an art exhibit through audience evaluation Research Team https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/b8b0caf2-4638-4076-9136-f0f8c1460e1d/Screen+Shot+2022-11-11+at+5.49.46+PM.png Work - How to improve an art exhibit through audience evaluation - 73% of participants had a good experience navigating the exhibit One participant stated “[It was] Perfect. The round walls are beautiful. I have never seen round walls in an art exhibit be used like that”. Only nine participants stated confusion such as, “It felt like I didn’t know where the beginning or the end was, especially with the two doorways”. https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/d476e3af-a70b-4666-91c2-12b384b27fad/Screen+Shot+2022-11-11+at+5.53.12+PM.png Work - How to improve an art exhibit through audience evaluation - 56% learned something new from the exhibit Mentioning they were familiar with the artist, but had never seen this work by them. https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/e0c547b6-cc1e-4022-b7e5-d4a4ea0fa8b8/Screen+Shot+2022-11-11+at+5.58.39+PM.png Work - How to improve an art exhibit through audience evaluation - 19 minutes spent on average in the exhibit. This is great since the benchmark for average time spent in an exhibition is 10 minutes. Note: It’s possible that our participants’ average duration was influenced by being observed. https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/88e3d758-6b1f-4ee6-beaf-b5c2eb3de819/Screen+Shot+2022-11-11+at+6.02.45+PM.png Work - How to improve an art exhibit through audience evaluation - 78% of total stops were to look at artwork When participants read labels, they mentioned it was to confirm the artist, but also mentioned how they learned something new from some of the labels/didactics. 23% of participants read none of the didactics. https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/2ca04379-31ca-42a3-ba15-9cd2565e3512/Screen+Shot+2022-11-11+at+6.14.25+PM.png Work - How to improve an art exhibit through audience evaluation - 6% of participants missed the Land/Sea/Air section During our observations and Talk Aloud sessions, multiple researchers were approached by participants inquiring whether the additional room was part of the exhibition before proceeding. https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/3c76aa67-b612-4cc9-8751-6eb610973510/Screen+Shot+2022-11-11+at+6.22.27+PM.png Work - How to improve an art exhibit through audience evaluation - 3 improvements identified Participants were confused when accessing certain artwork labels and when determining if a room was part of the exhibit. They also missed some didactics due to how they navigated through the exhibit. https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/fa109cdd-f3a3-495b-9f18-3289cc6511aa/Screen+Shot+2022-11-11+at+7.03.40+PM.png Work - How to improve an art exhibit through audience evaluation - Make it stand out Figure 3: Didactic on the “yellow” versus “clay color” https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/1bbb6718-1d22-45b6-afbb-e4e03db7ae14/Areas+Missed.png Work - How to improve an art exhibit through audience evaluation - Make it stand out Figure 2: Areas missed in the exhibition https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/a96340e4-2682-458a-979f-2c14e61683c9/Left+or+Right.png Work - How to improve an art exhibit through audience evaluation - Make it stand out Figure 1: The directions participants went from the entrance of the exhibition https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/941a8b86-417f-4787-8051-402dbab2bb51/Screen+Shot+2022-05-01+at+6.51.43+PM.png Work - How to improve an art exhibit through audience evaluation - Make it stand out Figure 4: Recommended location of the Introduction and Collection didactics (on the right) https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/f4d0a28d-13fb-4c48-b5f4-2e8013882a4a/Density+Map+-+Devin.jpg Work - How to improve an art exhibit through audience evaluation - Make it stand out Figure 7: Heatmap of visitor navigation flow https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/ee84e451-d5f7-4f7d-be0a-a80e7eea6883/Talk+Aloud+Emotions.jpg Work - How to improve an art exhibit through audience evaluation - Make it stand out Figure 5: Common emotions while in the exhibition https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/5f4d76dd-891b-45e0-bdc2-7ce21456e94c/Talk+aloud+-+sentiment+by+category.jpg Work - How to improve an art exhibit through audience evaluation - Make it stand out Figure 6: Overall sentiment by key category https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/f81b2003-2e29-4a8c-bc96-d5ff29867f9f/Recommendation+2.jpg Work - How to improve an art exhibit through audience evaluation - Make it stand out Figure 8: Suggested wall location and text https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/9773b85c-3e0a-46b9-8a47-54f092e9a558/PXL_20220429_174628110.jpg Work - How to improve an art exhibit through audience evaluation - Make it stand out Figure 9: Sculpture with text on the wall https://images.squarespace-cdn.com/content/v1/61b7b3210346ef564c26be52/8a0a5b3f-f655-4b1d-a0b6-1221420623a7/Screen+Shot+2022-05-03+at+4.29.49+PM.png Work - How to improve an art exhibit through audience evaluation - Make it stand out Figure 10: Recommended label location